After the stalemate which Willie caused him unable to back down without losing face and the same for ABS-CBN network who he is contracted to. It looks like Willie Revillame will be heading back to “Wowowee” after it was confirmed by Cristy Fermin a supporter of Willie in an interview.Cristy said that Willie had spoken to ABS-CBN president and CEO Charo Santos-Concio last week and they had ironed things out about his return. She indicated the controversial host had asked forgiveness for his actions..Cristy added that “it seemed” the network was the party that initiated moves for his return to the show.
Currently no guarantees are on the table and its still in the discussion stages I don’t think ABS-CBN can do anything but take Willie back purely on the fact time is money and losing Willie has hit the ratings hard for the afternoon slot and trying to experiment with something else to fill the time frame would no doubt do more damage as simply a new show wouldn’t be trialled long enough. The network is currently involved in internal discussions which will have the final decision on the matter. The main reason the show is critical to the network is its popularity that leads people into the start of the day which leads people to follow shows on the same channel. Which no doubt creates a knock on effect on revenues for the network from advertisers.
ABS-CBN remains competitive if not dominant in Mega Manila, Urban Nationwide and Nationwide ratings on the afternoon and primetime blocks. Without him, ABS-CBN runs the risk of losing this competitiveness and ultimately conceding the network war. At present, however, with a series of replacements still calling the shots in “Wowowee,” the prevailing ratings slide may still not have a direct effect on ABS-CBN’s programming as its shows towards the evening primetime block remains on top of the ratings heap. But for the long term, ABS-CBN could not afford to take this trend sitting down.
The other question on peoples lips is what will happen to Kris Aquino’s new time slot and show if Willie does return to boost Wowowee’s popularity back to where it was.