Why do celebrities become politicians in the Philippines

Why and how do so many celebrities become politicians in the Philippines? It is often family related (legacy family) but also the fact that they have a connection with “Joe Public”. They have seen them on TV etc. do you know any of your policiticians in your country before they get rolled out? The majority the answer is no, because they are often career politicians. They haven’t had a real job, don’t understand real people and only serve one function which is to serve themselves.