With the realisation that the Philippines is only picking up the crumbs of the Tourism market available in Asia its decided to take on a new slogan “Pilipinas Kay Ganda” in a bid to reinvigorate the tourism campaign of the country. President Benigno Aquino III said the new slogan will launch on November 15th and replaces the “WOW Philippines”.
The Philippines government is hopeful the new campaign will double tourist arrivals within the next three years which was posted on the Presidential Communications Operations Office Website.
There is also being talk of training of tourism Police as well as guides to ensure safety of locals and foreign tourists. Earlier on this month the Department of Tourism issued notice it would be allocating P100 million for new media promotions including a new website to reach its goal to double tourist arrivals.
A novel idea nobody probably has looked at regarding tourist police is something could be done on the lines of Thailand where Expat’s volunteer to assist as “tourist police” this cuts down on the number of arrests and headaches for local police as well as helps build good relationships between locals and foreigners. Maybe its something they should be looking at?