Its a conversation I have had many times with people and there are plenty of people who would say don’t waste your time or money. In reality its about how its run more than marketing or location.
Most stores are under funded due to poor investment and price controls stopping people being able to buy at “Real” wholesale prices. Leaving the big boys to control the supermarkets and department stores as a Sari-Sari has little opportunity to even come close to that size purely because of a biast market. Ok now I have covered the negative lets take a look at the positives.Firstly having a chest freezer puts you ahead of most of your competition you can not only supply frozen meats, chilled water and ice but also ice cold beer and soft drinks. Probably thinking its not that big a thing but this is the Philippines a well chilled beer supplier is always in demand. The reason I took marketing and location out of the scenario is that generally things move word of mouth more than anything else here which is why everything takes so long to establish. Location isn’t always relative especially in this game as having regular reliable stocks is something most of your competition don’t do. As they are already fighting off nearby competition or haven’t got the capital to carry more stock. Either way the nearby competition push each other into a stalemate that works to your advantage. Why? because the whole point is its not your only route of income it is for many others. As you can see from the photo above our Sari-Sari has not only grown its also well stocked. Anyone asks for something we get it, which results in people knowing to come to you first as they know going to others its 50/50 if they have it or not. Lars another expat dropped by probably around six weeks ago when the Sari-Sari was just starting to take shape. Back then it was probably doing a few hundred pesos a day currently its doing around a thousand a day. Not a big leap in income your thinking but as Lars seen its not exactly work your sat there anyway. I am either in the netcafe writing posts like this or I am sat outside chatting with friends. Why not get paid to stick your hand through a wall every few minutes? A lot of people will say you can’t make money out of a Sari-Sari but here we are showing you can. Next step is water filtration and opening our own mini plant. Not a big business but at the end of the day we are in a country with a growing population and in an environment that is pushing forward even if it doesn’t want to. There is an increasing demand for daily supplies. If you look at just our road and how its changed since December. The netcafe and apartment block went up and opposite other apartments are now being built by neighbours. We have also planted bushes along the side of the road and just waiting for them to grow before looking to get stone chips down to turn it from a mud track into something passable in the wet.